Based in Portugal · Currently in Sweden
Kseniia
Oven Underground
Home Baking UGC Creator
Founder of the online baking school Oven Underground
Audience: beginner and more experienced home bakers, and people who bake to order and want to get better. Mostly women 25–44, US and Europe.
hello@ovenunderground.com
Flour is just flour. Until it turns into bread your kids keep asking for.
A few of my best videos: how I bring your product in naturally, and why people save and share them.
Cultural code & relationships
A 6.5M-view reel. Any brand can be in it.
6.5M views and 1,400+ comments asking for the recipe and what we used. Flour, butter, a pan, plates: any brand fits.
Comparison & surprise
Steel, stone or pizza oven: which wins?
People think pizza needs an expensive oven. I show it doesn’t, and they ask me which tool to buy.
Humor, love & care
“That’s us.” People share it, and nobody sees an ad.
My boyfriend laughed at how I cut bread, then gave me a slicer. Humor and care sell the product.
The ingredient guide
Which butter? How much protein? I name the brand.
Each bake needs different ingredients. In a guide I tell people exactly what to buy, your brand included.
My students ask me what to buy for their baking and trust my recommendations
Flour, butter, steel, mixers, yeast. I get these questions in my DMs every week, and people really listen to what I recommend.
5,500+ followers. 11M+ views.
Instagram is my home base. Every video is adapted for TikTok, YouTube Shorts, Facebook and Pinterest, and on Reddit I share baking know-how. Every platform sends people back to my Instagram, so your product gets seen far beyond one feed.
3,600 followers + 408 on Facebook
Home base. 1.4M views and +24% followers in the last 90 days.
51K karma
7.7M post views this year. Most of the audience is from the US.
YouTube
876 subscribers
1.5M views and 24.5K likes on Shorts.
TikTok
563 followers
508.7K views and 1.4K shares in the last year.
290.6K monthly audience
504.7K impressions and 4.7K saves in the last 30 days.
Here's how we could team up.
First I'll throw you a few ideas: what kind of video I could make with your product and what it's really about. We chat, I send you examples, and we figure it out together.
A video for your brand
I come up with a way to show your product and film it for you. Then it's all yours: your site, your Instagram, your ads.
- My idea, your approval
- Rights to post it on your channels
- Vertical, ready to post
- 1 round of edits
On my blog
I show your product on my blog. Paid or barter, depends on what it is. It looks like my normal stuff, not an ad break.
- Stories, a mention in a Reel or a whole Reel
- Also posted on TikTok, YouTube Shorts, Facebook, Threads and Pinterest
- Marked as an ad
- Stats after posting
Both
I film a video for your channels and show your product on my blog too.
- Everything from 01 and 02
Need something extra?
Rates on request.
Write to me →More examples of my videos
Food &
ingredients
Ovens &
equipment
Hi, I’m Kseniia
I used to be a lawyer. Then I worked as a content creator and helped other businesses grow, until I realised I wanted to grow my own.
So I started Oven Underground, an online school of Scandinavian baking. I love baking, I love teaching it, and I love bringing people together at my workshops and events.
My students are beginner and more experienced home bakers, and people who bake to order and want to get better at it.
Writing convincing texts as a lawyer turned out to be useful. I know how to make a video that sells without feeling like an ad.
I’m registered as a sole trader in Portugal, so I can invoice brands directly. For now I’m staying in Sweden.
Work with me →What people say about working with me
Reviews from clients I created content for, on Upwork and by email.
hello@ovenunderground.com
Work with me
Kseniia · independent creator registered in Portugal, currently based in Sweden
